Retail Sales: Selling Features And Benefits
Knowledge Videos June 30th, 2008
This excerpt on how to sell features and benefits is from my “Sales RX” comprehensive program that includes two DVDS, an audio CD and a 22-page workbook. Disk one is the foundation of the entire program. You can see how its done and how a group responds to the training. You may choose to use this disk as part of an employee meeting or to train your trainers. There’s also a 22-page workbook gives you additional background, gaining leverage on yourself, and fill-in exercises so you can master the Five Parts To a Sale. Most sales materials tell you what to do and very little else. That's not the case here. Not only are you shown what to do, the reasoning behind every step you take is thoroughly explained. And, most important of all, you are given complete step-by-step details showing you precisely how to carry out each of the Five Parts to a Sale. You can get more free retail selling tips and articles and see more videos at http://www.retaildoc.com or www.bobphibbs.com
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