Article marketing has many advantages. That is the reason almost every successful online marketing expert uses it.  Some of the advantages of article marketing are:

• You will get quality backlinks to your website or blog within a very short period of time.
• You can control the anchor text. Usually this is not possible with directory submissions and link exchanges.
• You will not only get good backlinks, you will also get quality traffic. Most of the bigger article directories get massive amounts of traffic.
• Much cheaper in the long run. Article marketing is cheaper than pay per click advertising.

Why create a web directory in the first place ? There are many good reasons for creating a web directory. Some of these are:

• A web directory can be a good source of income if you can get good pagerank and search engine traffic.
• It is a good way of bookmarking your favorite sites. Furthermore, you can share these sites with others very easily.
• A good link exchange strategy.

So, here are the merits. Now the question: How do you create a directory ?