A few days (or months) back, buying links was all search engine optimization was about. However, now Google has added a new dimension to search engine optimization by claiming to take care of all sites that are involved in buying and selling links aimed at boosting pagerank and positions in organics. In fact, there is a form available at Google using which sites involved in selling / buying links can be reported. It seems Google has already done something to sites that are openly in involved in text link brokerage. Many of these sites are appearing deep inside the pages even for their business names. Even directories seem to have taken the punch. Whether this is really intentional or a form of Google dance-nobody knows for sure.
WordPress is great! It is very easy to use and there are plenty of beautiful themes available for free. But by default, it is not fully optimized for search engines. Making a few modifications to WordPress can make your blog perform much better. If you want your blog or website (that is powered by WordPress) to perform well in the search engine ranking positions, you have to make a few hacks. These hacks are very simple and there is a lot of information on how to do these effectively. 
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